Product Experience Design/2024–2026
Super Back Office Platform Redevelopment
Redesigning complex operational workflows, establishing shared design foundations, and developing AI-assisted workflows for a large-scale gaming back-office platform.
I bring together brand thinking, visual craft and product design to create clear, engaging digital experiences—from visual concepts and brand systems to complex user journeys and interfaces.
Selected Work
Product Experience Design/2025–2026
Multi-Brand Experience Framework
Designed a scalable white-label theming framework that enabled multiple operator brands while maintaining a consistent, usable experience across a complex gaming back office platform.
Product Experience Design/2022–2023
IGT Lottery Platform Ecosystem
Redesigning a lottery platform across responsive experiences, purchasing journeys, and group play workflows.
Brand & Platform Experience/2017–2022
MOTIF Brand & Digital Experience
Building a coherent brand and digital experience across a multi-publisher EdTech platform.
Foundations
Earlier work that shaped how I connect brand, information and interaction—capabilities I still draw on in product design today.
Communicating Brand Information
Transforming brand information into clear, understandable experiences that build trust and support decision-making.
Structuring Information at Scale
Organising large volumes of content into coherent systems that help users navigate, understand, and discover information.
Designing User Experience
Creating interactions, feedback mechanisms, and participation experiences that encourage users to take action and return.
Digital Ecosystem
Designing connected experiences across websites, mobile applications, internal tools, membership platforms, and digital touchpoints.